Michelle Montgomery

Michelle Montgomery, Chief Marketing Officer

As chief marketing officer, Michelle is responsible for the development of global marketing, corporate communications and social responsibility strategy to expand awareness of Crawford’s brand, drive demand and loyalty for its services and improve its overall competitive positioning. Leveraging Crawford’s differentiation and scope of business across the claims ecosystem, she leads a global, cross-functional team responsible for telling the Crawford story to its clients, employees and shareholders across all media and touchpoints. Additionally, as a member of the executive leadership team, she works alongside other company leaders to develop and drive comprehensive programs in support of the purpose, values and strategic priorities of Crawford & Company.

Michelle joined Crawford in 2018 and has transformed the global marketing and communications team from a task-driven group into a strategic function within the company, unleashing the team’s talent and potential. She believes strongly in leading through empowerment, which enabled her to shepherd the team through a successful rebranding initiative and an overhaul of the company’s website which achieved the milestone of 1M unique visitors in 2020.

Prior to Crawford, Michelle was Vice President, Marketing Communications for Serta-Simmons Bedding overseeing the Beautyrest brand. In her role, Michelle was accountable for strategic brand direction and national marketing across all media platforms. Under her leadership, the Beautyrest brand doubled consumer awareness and achieved the #2 market share position for the first time in ten years.

With almost 30 years of marketing experience, Michelle has successfully led marketing and communications for B2B and B2C brands across a variety of industries. Prior to her corporate career, she worked for a variety of marketing agencies with companies such as AT&T/Bellsouth, Mizuno, Eaton Corporation, U.S. Library of Congress, CNN, Russell Athletic, Mohawk Industries and many others.

Michelle earned a Bachelor of Arts degree with a double major in Communications and Government from The American University in Washington, D.C. She lives with her husband in Atlanta, GA and is the proud mother of two college-aged daughters.